CAMPAIGNS to promote cycling and multimodality
ABC-project will make a survey of PR campaigns and evaluations of their effects as basis for new campaigns. All partners contribute with best practices from their countries. Partners develop common methods on how to measure the success of a campaign. All partners decide on basis of the survey and the analysis of target group (component 3) about a marketing concept and the details of campaigns in their region. Elements of campaigns could be advertisements, poster, leaflets, internet, social media and cycling events. The campaigns should address the project’s target groups and involve the public. All partners prepare and implement a common annual event under one motto to raise public awareness for cycling and multimodality and to strengthen cooperation.
Have a look at the outputs: