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ANALYSIS of target groups for cycling promotion

Following the common draft of a master plan every city partner will carry out a target group analysis in selected target areas:

  • Rostock chooses a corridor along a route from suburbs to the city centre.
  • Kalmar deals with shopping areas.
  • Gdansk selects mass media centres as target area.

For these selected areas the partners identify users of transport system with their needs, habits & attitudes.
Additionally they will analyse local problems such as shortcomings at connecting points or bottlenecks by e.g. surveys (incl. mapping of travel costumes). Obstacles existing on local level are subject at local workshops organised by the partners.

Have a look at the outputs:


Target group analysis in Kalmar