. .

MARKETING CONCEPT FOR CYCLING PROMOTION

Within the project abc.multimodal the city partners have tested different marketing instruments to promote cycling and elaborated marketing concepts. The MARKETING CONCEPT FOR CYCLING PROMOTION is based on these cities’ marketing concepts and proposes a structure for a marketing concept with some recommendations for the contents:

1. Strategic overview

2. Background information

3. Objectives

4. Target groups

5. Messages

6. Media and events

7. Timeline and resources

8. Evaluation

You can find the document "MARKETING CONCEPT FOR CYCLING PROMOTION" here:

application/pdf ABC: MARKETING CONCEPT FOR CYCLING PROMOTION (305.7 kB)