Campaign: Radregion Rostock

The Hanseatic City of Rostock started a new campaign to promote cycling in 2012. The company WERK3 developed and implemented the campaign. The frame of the campaign is the logo and brand "Radregion Rostock". The main slogan will be "Rostock steigt auf". The campaign contains several elements:

Citylight posters will show 4 different photo motifs with cyclists. The first motif with a family was already used to promote the Climate Action Day in September 2012 and 2013.

In 2013, the Hanseatic city of Rostock has improved its cycle masterplan to include cycle paths and parking facilities.

The website www.radregion-rostock.de is the main communication platform for the regional campaign.

Have a look at recent events in Rostock.